Art Direction

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7-Eleven / Simpsons

I'm a huge Simpsons fan, so needless to say this was probably the most fun project I've worked on during my advertising career. Even though I received no credit for those Gold Lions at Cannes, I did do the Buzz Cola can and the Krusty-O's box.

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7-Eleven

7-Eleven is a pretty fun client to work for. Since I rarely get to see my work in its environment, it's nice to run in for an energy drink and see several things I've designed. Below are various 7-Eleven projects, some concepts; some produced.

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Hewlett Packard / ePrint

We developed contextually relevant use cases that showed how HP's ePrint technology allowed them to "print from virtually anywhere," at any time, truly making their lives easier. The resulting work was activated in mom-and-pop operations and big-box retailers all over the world.

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Hewlett Packard / Authentication

To combat counterfeit ink and toner, HP developed on-pack holographic security QR codes. Consumers scan the code to make sure they are getting Original HP ink. To get the word out, we created a campaign that put the crime fighting QR code front and center. Each ad utilizes a fully functioning holographic QR code that when scanned, takes shoppers to a mobile site walking them through the HP verification process. This fully-integrated approach worked in print, direct mail, email and digital advertising.

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Hewlett Packard / Photo Centers

I developed the the look and brand guidelines for HP Photo Centers in HP branded stores and major retailers around the globe. It is an ongoing project that is adjusted based on each retailer's own guidelines, but below are a few elements from the global look book.

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Hewlett Packard / Saves the Day Ink Campaign

It's a delicate dance to go head-to-head with a retailer brand when you're advertising inside that retailer's store. That is the task I had to accomplish with the "Saves the Day" campaign. We had to talk about the superiority of HP's ink and toner over the generic or refills being sold by certain retailers. Not an easy task when you're signage will live just a couple aisles away from said refill ink.

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Hewlett Packard / LED, Color-changing Endcap

In an effort to be more environmentally friendly, we've considered various ways to make instore signage more permanent. This is an endcap concept that would live in-store longer than the most signage. The backwall would be LED lights that rotate through various HP brand colors.

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Elevate Brochure

This is one of my favorite pieces I've designed. It's a 20-page brochure for a youth conference. 6 pantones, 2 metallics, 2 fluorescents. Very cool looking.

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Fill In the Blank

Fitting in is probably the biggest challenge of growing up. I had the idea for these photo shoots to express the theme of finding your place in the world.

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Nokia 6555

For the launch of the Nokia 6555 at AT&T, we wanted to highlight the sleek and smooth design of the music phone. To do so, we shot the phone and almost silhouetted instruments against a black background. I think the resulting ads actually made the phone look nicer than it really was.

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Nokia Intrigue

Not a lot to say about this one. Well, I DO have a lot to say, but it's all off the record.

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Nokia Star Speak

This stuff was plastered all over malls across the country to promote the chance to meet Fall Out Boy in person. I dragged my wife to a couple malls while on vacation to see my work in person. Below was taken in the Fashion Show in Las Vegas.

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Nokia / The Dark Knight

I put in a lot of time on the concepting stage of this project. But this is one of the few pieces I actually had a hand in designing.

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Nokia Theatre L.A. Live

In Fall of 2007, Nokia opened a theater in downtown Los Angeles. For the grand opening event, we created outdoor boards, banners, in-door signage, videos and countless other printed materials.

Outdoor

Indoor Signage

LA Times Ad

Other Printed Materials

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Nokia XpressMusic

Here are a couple different pieces for various Nokia music phones.

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Nokia 6650 Packaging

I am often tasked with concepting packaging for the launch of new Nokia devices. Rarely are my favorite ideas chosen. Case in point, this elegant silver box for a nav/GPS phone would have the continents embossed on the lid. Inside the line I wrote, "The world's new silver lining."

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Falcon Locks

Ingersol Rand merged three of its companies under the name Falcon. I designed these ads with removable flash cards that explained why the merger was a good thing for contractors.

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Quiz Factor

What is the name of the space shuttle the exploded on January 28, 1986? This postcard is for a quiz show event.

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Revolve Tour

I was in Minneapolis last year and realized the Revolve Tour was also there that weekend. I decided to see what it was all about since I had designed all of the look and print material for the past three years. Imagine if you will, 10,000 screaming 9-15 year old girls. I could only handle about 30 minutes, but it was great to see how good my artwork looked on tickets, posters, stage props and videos.

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Ester Drang LP

The large-scale drawings were done by Ester Drang front man Bryce Chambers. Photos shot by Becky Seigrist. Layout by yours truly.

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