Absolut Anthems

After watching the Jay-Z doc on Absolut’s Facebook page, I came across another spot they made last year titled Anthem. In it, they use inspiration from Stefan Sagmeister’s Things I Have Learned So Far In My Life to create giant, three dimensional words out of things like ice, wheat, helium balloons and vodka bottles hanging in a forrest. After you watch the video above, check the “making of” videos here. It’s always great to see advertising that is more art that product pushing.